The European Society for Medical Oncology (ESMO) chose Total Health as it's official North American partner to expand access of the latest developments in the management of cancer, hosting three hybrid educational conferences in Florida, Colorado, and Pennsylvania. 

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To promote this landmark collaboration and events, I lead the marketing team in the development of a multi-channel strategy to spread awareness and drive registration.

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Marketing Strategies

• Developed SEO optimized landing pages that communicated the benefits of attending

• Partnered with a PR agency to maximize impact of announcement with press releases and media engagement

• Wrote, designed, and launched highly-targeted email campaigns to engage our audience, moving clinicians down the funnel from subscriber to attendee

• Created printed promotional materials that spoke to the needs of the audience for institutional and educational partners to post and share onsite

• Engaged key thought-leaders on social media with real-time insights and debate using #ESMOUSA

• Leveraged conference content to create YouTube videos and blog posts to establish brand loyalty and continued engagement

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Key Results

• Established ESMO USA brand, tone and direction; ensured consistent distribution across all marketing channels.

• 1K In-Person Learners and 5K Virtual participants

• 82% Increase in web traffic to ESMO related landing pages and content

• 111% Increase in social mentions and 35% increase in social profile page visits

• 301K social media content impressions

• 28% click-thru rate on ESMO related email marketing campaigns, 7% higher than average

• 115K minutes of content watched live and over 2M minutes of enduring content views

• 92% attendee approval rate of programming and events