Macy's | courtneyholliday

Back-to-Basics Social Test

I worked as the creative lead (photography, design, and copy) during a one-month Instagram takeover, creating real-time, street style content.

Resulting in:

740+ new followers daily, a 20% increase from daily new followers YoY
Increased cadence resulted in over 1.1M+ more users reached in the first two weeks of September vs. the entire month of September in 2018
46% increase in average comments per post vs. profile average
117% increase in average engagements/likes per post vs. profile average

1/28

1/19

Men’s Acquisition

To get men ages 18-34 to consider Macy’s for their fashion needs, we captured and celebrated the in-between moments that define a group of friends, making our fashion feel approachable and easy to execute for the diverse man.

Macy's Swim Finder

To get women 18-34 to recognize and consider Macy’s as their swimwear destination, we showcased Macy’s curated swim assortment with high energy visuals. Using pops of color, graphic text overlays, and stop motion to tell a story of convenience, inclusion, and confidence, we engaged and inspired her to shop the Macy’s swim finder.

In the adjacent collection ad, we hacked the unit by creating a video that interacts with the below product images, stopping viewers in their tracks and urging them to buy the suit best suited for their activities.

Back-to-Basics Social Test

I worked as the creative lead (photography, design, and copy) during a one-month Instagram takeover, creating real-time, street style content.

Resulting in:

Macy's Swim Finder

​

In the adjacent collection ad, we hacked the unit by creating a video that interacts with the below product images, stopping viewers in their tracks and urging them to buy the suit best suited for their activities.