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COURTNEY HOLLIDAY
Creative Campaign Case Studies
Please note: this section is a work in progress. More fun coming soon.
Content Revamp
Established fashion authority by implementing a real-time, street-style content strategy that resulted in 740+ new followers daily, a 20% increase from daily new followers YOY, and a 117% increase in engagement.
Voice Development
Cultivated a relatable persona and social voice for the beloved IHOP brand to generate brand love and consideration across channels. Garnered press, a 752% increase in impressions, and a 1064% increase in engagement.
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